Interbrand released the 15th annual Best Global Brandson Oct. 9, and a Chinese company broke into the list for the first time throughout history.
Huawei, a Chinese telecommunications and networke quipment manufacturer and the world’s third largest smartphone provider was listed No. 94 and is one of five new entrants on the Best Global Brands ranking this year. Maybe Huawei is more of a household name in Asia than in Western markets, but it has got its popularity and reputation globally with its rapid growth and long-term investments and earned its place in this year’ Best Global Brands ranking.
Focused on innovation and aggressive globalization, Huawei strategically utilizes its resources in accordance with market demand. Huawei is quickly becoming one of the world’s largest telecommunications equipment manufacturers with 65% of its revenue coming from outside of China.
Proved its strategy is prosperous, this transnational networking and telecommunications company is rapidly becoming the market leader in Latin America and Central Asia, and a major player in Canada. With the new marketing approach–getting closer to more customers which is to support its ambitions, the brand has recently launched a more consumer-friendly face. Its work that cooperated with telecom operators around the world is being leveraged as a way to show how much impact Huawei has on the world they live in. with these customers in mind, Huawei plans to eliminate 80% of the low-cost Mobile device this year. The goal is to develop products to meet consumer demand, instead of meet the minimum costs and operational specifications. Huawei’s star product line—Ascend is clearly shows that the company is trying to change their image in the mobile phone market, transform low-cost alternatives into a more advanced one. With smart phone sales volume go up since the first quarter of 2014, and the current 20% global market share is in the best brands place, Huawei is at its full speed and making its mark to the world.
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